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Marketing and Sales Management

Associate Degree Course Sequence

SSC101  Student Success Seminar
BUS121  Business Administration
BUS124  Business Analysis with Algebra
BUS221  Microeconomics
ENG124  College Composition
MTH108  Explorations in Modern Mathematics
MKT121  Principles of Marketing
ITD122 Computer Applications for Professionals or AOT226 Spreadsheet Microsoft Excel
ACC132  Financial Accounting
COM121  Effective Speaking
MGT121  Principles of Management
BUS222  Macroeconomics
MKT221  Sales
MKT222  Advertising
ACC133  Managerial Accounting
Technical Elective
MKT229  Market Planning
ACC130  Business Law & Ethics
Technical Elective
Technical Elective
Arts & Humanities Elective

TOTAL CREDITS 64

The careers involved in getting goods and services to market make marketing and sales management a diverse and fascinating field. Marketing careers often provide great opportunities for creativity, personal accomplishment and financial reward.

Marketing managers implement the traditional marketing mix to develop tactics for the product, price, promotion and distribution. Marketing professionals determine the demand for goods offered by the business and by its competitors and they also identify potential customers. This includes working with advertising and sales managers to promote the firm’s products and services to attract potential customers.

Students who successfully complete this program will be able to demonstrate proficiency with developing strategies to identify and solve marketing and business problems, identify target markets for specific goods and services, emphasize the value in providing products to a buyer, create a methodology to gain valuable test marketing information, and develop a comprehensive marketing plan.

DEGREE EARNED
Associate of applied business

PREPARE FOR A CAREER IN 
• entry-level marketing
• entry-level business

JOIN STUDENT ORGANIZATIONS 
Enactus (Entrepreneurial Action Us club)

FOR MORE INFORMATION, CONTACT 
Dr. Dan Fuline Jr.
Department Chair, Management and Marketing
330-966-5453, Ext. 4016
dfuline@starkstate.edu