Associate Degree Course Sequence
SSC101 Student Success Seminar
BUS121 Business Administration
BUS124 Business Analysis with Algebra
ENG124 College Composition
MTH106 Math for Technology
MKT121 Principles of Marketing
ITD122 Computer Applications for Professionals
ACC127 Quantitative Business Statistics
ACC132 Financial Accounting
COM121 Effective Speaking or ENG230 Business Communication
MGT121 Principles of Management
ACC133 Managerial Accounting
MKT227 Consumer Behavior
MKT229 Market Planning
MKT233 Market Research
ACC130 Business Law & Ethics
Arts & Humanities Elective
TOTAL CREDITS 70
The careers involved in getting goods and services to market make marketing management a diverse and fascinating field. Marketing careers often provide great opportunities for creativity, personal accomplishment and financial reward.
Marketing managers implement the traditional marketing mix to develop tactics for the product, price, promotion and distribution. Marketing professionals determine the demand for goods offered by the business and by its competitors and they also identify potential customers. This includes working with advertising and sales managers to promote the firm’s products and services to attract potential customers.
Students who successfully complete this program will be able to demonstrate proficiency with developing strategies to identify and solve marketing and business problems, identify target markets for specific goods and services, emphasize the value in providing products to a buyer, create a methodology to gain valuable test marketing information, and develop a comprehensive marketing plan.