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Marketing Management

Associate Degree Course Sequence

SSC101  Student Success Seminar
BUS121  Business Administration
BUS124  Business Analysis with Algebra
BUS221  Microeconomics
ENG124  College Composition
MTH106  Math for Technology
MKT121  Principles of Marketing
ITD122  Computer Applications for Professionals
ACC127  Quantitative Business Statistics
ACC132  Financial Accounting
COM121  Effective Speaking or ENG230 Business Communication
MGT121  Principles of Management
BUS222  Macroeconomics
MKT221  Sales
MKT222  Advertising
ACC133  Managerial Accounting
MKT227  Consumer Behavior
MKT229  Market Planning
MKT233  Market Research
MKT236  E-Marketing
ACC130  Business Law & Ethics
Arts & Humanities Elective


The careers involved in getting goods and services to market make marketing management a diverse and fascinating field. Marketing careers often provide great opportunities for creativity, personal accomplishment and financial reward.

Marketing managers implement the traditional marketing mix to develop tactics for the product, price, promotion and distribution. Marketing professionals determine the demand for goods offered by the business and by its competitors and they also identify potential customers. This includes working with advertising and sales managers to promote the firm’s products and services to attract potential customers.

Students who successfully complete this program will be able to demonstrate proficiency with developing strategies to identify and solve marketing and business problems, identify target markets for specific goods and services, emphasize the value in providing products to a buyer, create a methodology to gain valuable test marketing information, and develop a comprehensive marketing plan.