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MARKETING MANAGEMENT

Department Chair:
Jerry Myers
330-494-6170
Ext. 4347
Room #: B215J

 

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Logistics Option

  • Program Advising Sheet

Logistics is that part of the supply chain process that plans, implements and controls the efficient, effective flow and storage of goods, services, and related information from point of origin to point of consumption in order to meet customer requirements. It includes the areas of transportation, warehousing, order processing, vender negotiation, and distribution.

Effective logistics management can improve a firm’s marketing effort by establishing consistent and dependable customer service levels.

The U.S. has one of the world’s most highly developed logistics infrastructures, giving consumers and businesses access to an enormous variety of goods and services.

Students who successfully complete this program will have an understanding of the role of logistics in national and multinational business activities, as well as be able to use analytical tools and techniques to solve problems in transportation, ordering, warehousing, and distribution. These skills are in addition to the previously mentioned outcomes for students in the marketing management technology program.

Suggested Course Sequence

For course descriptions visit here.
First Semester  
Credit Hours
BUS121 Business Administration
4
BCA120 Business Computer Applications
4
BUS123 Business Mathematics
4
 
ENG124 College Composition †
3
COM121 Effective Speaking
3
 
BUS101 Business Student Success Seminar
1
 
   
19
Second Semester  
MKT121 Principles of Marketing
3
BUS221 Microeconomics
3
 
ACC127 Quantitative Business Statistics
4
 
ENG230 Business Communication
3
 
ACC132 Financial Accounting
4
 
   
17
 
Third Semester  
MGT121 Principles of Management
3
BUS222 Macroeconomics
3
MKT226 Supply Chain Management
3
 
MKT236 E-Marketing
3
 
ACC133 Managerial Accounting
4
 
SOC121 Sociology
3
 
   
19

Fourth Semester

 
MKT229 Market Planning
4
MKT233

Market Research

3
 
MKT234 Principles of Transportation
3
 
MKT235 Introduction to Logistics
4
ACC130 Business Law and Ethics
3
 
   
17
  TOTAL CREDITS
72

† Based on SSC placement score
* Successful completion of AOT102, AOT104, AOT105 and AOT106 is equivalent to and may be substituted for BCA120.

 
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Stark State College of Technology
6200 Frank Avenue NW
North Canton, Ohio  44720
330-494-6170 | 1-800-79-STARK (1-800-797-8275)