Marketing jobs often provide great opportunities for creativity, personal accomplishment and financial rewards. Personal selling is a marketing communication process by which a company representative interacts directly with the customer to communicate about the good or service.

Personal selling can be one of the most important and lucrative jobs not only in marketing, but for the business in general. It is often the starting point for new graduates to familiarize themselves with a firm’s products and services and also learn the importance of customer satisfaction in the success of any operation.

In many firms, the people working in the marketing department began their careers with the sales force. Sales experience gives them an understanding of the problems faced by salespeople, as well as the needs of customers. The people who determine marketing strategy must understand exactly how the products or services are sold and the buying methods of customers.

Graduates from this program will be able to make presentations in a professional manner using the latest software, understand the concepts of developing long term customer relationships between seller and buyer, be able to develop a sales force strategy, and understand the relationship of personal selling with the company’s overall marketing program. These skills are in addition to the previously mentioned outcomes for students in the marketing management technology program.

Suggested Course Sequence

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First Semester		Credit Hours
BUS121	Business Administration	4
BCA120	Business Computer Applications	4
BUS123	Business Mathematics	4
ENG124	College Composition †	3
COM121	Effective Speaking	3
BUS101	Business Student Success Seminar	1
		19
Second Semester
MKT121	Principles of Marketing	3
BUS221	Microeconomics	3
ACC127	Quantitative Business Statistics	4
ENG230	Business Communication	3
ACC132	Financial Accounting	4
		17
Third Semester
MGT121	Principles of Management	3
BUS222	Macroeconomics	3
MKT221	Sales	3
ACC133	Managerial Accounting	4
MKT227	Consumer Behavior	3
		16
Fourth Semester
MGT221	Supervision	3
SOC121	Sociology	3
ACC130	Business Law and Ethics	3
MKT229	Market Planning	4
MKT226	Supply Chain Management	3
MGT224	Human Resource Management	3
		19
	TOTAL CREDITS	71

† Based on SSC placement score
* Successful completion of AOT102, AOT104, AOT105 and AOT106 is equivalent to and may be substituted for BCA120.